Your project
GENEVA
Alter, the custom watchmaking studio

The Ultimate Luxury: Making Time Your Own

Alter Geneva

Imagine a luxury that goes beyond owning a watch and becomes a way to express your identity. Our service offers high-end customization of existing timepieces, transforming them into unique creations. We work exclusively on watches that are owned and entrusted to us by our clients. This bespoke process is available by request for private use only.

  • Swiss quality

  • Innovation

  • Tradition

Customization is a limitless form of expression

Follow

2025© Alter, all rights reserved

Alter is an independent Swiss watchmaking studio specializing in watch customization. We neither manufacture or sell watches. Our mission is to turn your timepieces into unique creations through an artisanal and creative process. We are not affiliated with or supported by any watch brand or manufacturer. The brand names featured on our official website are for reference purposes only. Any commercial use of timepieces modified and personalized by us is strictly prohibited. Our on-demand services are intended for personal and private use only.

By browsing our website, you agree to our Legal Notice.

0%
We use cookies to generate visitor statistics. You can manage or withdraw your consent at any time. For more information on how cookies are used, please refer to our cookie policy.