Your project
GENEVA
Alter, the horological bespoke studio

The Ultimate Luxury: Making Time Your Own

Alter Geneva

Could it really be that the ultimate luxury is to appropriate time and lend it a part of your own identity, a fragment of one's own personality? Our service, on request and dedicated to private customers, means turning each watch into a unique piece.

  • Swiss quality

  • Innovation

  • Tradition

Customization is an unlimited territory of expression.

Combining tradition and innovation,

our artisans ensure every second is truly yours.

Alter Geneva

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2025© Alter, all rights reserved

Alter is an independent Swiss watchmaking studio specializing in watch customization. We neither manufacture nor retail watches. Our vocation is to turn your timepieces into unique models thanks to an artisanal and creative process.

Alter is in no way affiliated with or supported by any watch brand manufacturer. The brand names featured on our official website are for reference purposes only and any commercial use of timepieces transformed and personalized by us is strictly prohibited. Our on-demand services are for personal and private use only.

By browsing our website, you are agreeing to our Legal Notice.

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