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NO.042

Alter Geneva

This reinterpretation of a platinum annual calendar chronograph embraces a radical all-black aesthetic. A black DLC-treated case and reworked matte dial transform this timepiece into a sculptural presence: technical, intense, uncompromising.

The Collector’s Vision

The owner of this personal watch wanted to push the piece beyond classic codes. He envisioned a monochrome presence, silent, powerful, and unexpected. His brief: remove the shine, keep the sharpness, let the black speak for itself.

Alter Geneva

Functionality meets shadow

The chronograph remains fully functional and legible, with subtle contrasts of gloss and shadow enhancing its appeal. Reading the time becomes a less immediate tactile experience, more intentional.

Alter Geneva

Craftsmanship in Every Step

The customization begins with a complete disassembly in our Swiss workshops. Every element is carefully prepared for transformation. Once the black DLC treatment and dial refinishing are completed, our watchmakers reassemble the piece. Rigorous checks ensure that aesthetics evolve without compromising mechanical excellence.

Alter Geneva
  • Alter Geneva
  • Base watchPlatinum annual calendar chronograph, supplied by its owner
  • Case & size41 mm, hand-sandblasted, polished bevels
  • DialMatte black, black galvanic hour markers
  • HANDSHand-painted black, white SLN
  • BezelBlack DLC
  • Bracelet Black alligator strap
  • Calendar discHand-painted black
  • Hour markersBlack galvanic finish
  • Indicative budgetCHF 10,000 to 12,000
    (USD 12,500 to 15,000)
  • Typical lead time1 to 2 months
    from design approval to delivery

Every project starts from a watch you already own. These figures reflect commissions of a comparable scope, your final quote depends on your piece and the work involved.

Your project

Your Watch, Reimagined

Every Alter creation starts with a watch provided by its owner. Share your ideas with our team to explore the possibilities.

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  • Fully Reversible

    All customizations are fully reversible, including the DLC treatment. The watch can be restored to its original configuration at any time.

  • Swiss Made

    Every stage, from preparation to final assembly, was carried out by hand in our Swiss workshops.

  • Alter Warranty

    Since these modifications may affect the brand warranty, Alter provides its own. Each piece is accompanied by a certificate of authenticity.

  • Independent Studio

    Each creation is carried out on the client's own watch, in complete autonomy. Alter is not affiliated with any watch brand or manufacturer.

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