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NO.251

Alter Geneva

Originally defined by its clean geometry and integrated bracelet, this iconic watch is reinterpreted through 44 pink baguette sapphires and a custom pink dial. The result is a monochromatic composition that brings color to the design while preserving its original balance.

The Owner’s Vision

Having owned this watch for many years, the owner wanted the refinement of a gemstone-set version without parting with his own piece. We developed a monochromatic composition centered on the pink tones he had envisioned, combining baguette sapphires with a matching custom dial.

Alter Geneva

Invisible Baguette Setting

The project features 44 pink baguette sapphires totaling 3.52 carats, including 32 on the bezel and 12 on custom made indexes. Each sapphire was individually calibrated to achieve the precise alignment required for invisible setting, allowing the stones to form a continuous surface without visible prongs. The stones were selected from a traceable supply chain in Madagascar for their origin and consistency of color.

Alter Geneva

Custom Components

New components were manufactured to enable the gemstone setting. The new bezel accommodates the invisible setting, while the new dial was designed to receive sapphire set indexes. The original components were preserved and returned to the owner, allowing the watch to be restored to its original configuration if desired.

Alter Geneva
  • Alter Geneva
  • Alter Geneva
  • BASE WATCHSTAINLESS STEEL WATCH, PROVIDED BY ITS OWNER
  • Case & Size37.5 MM, ORIGINAL FINISH
  • DIAL HANDS CUSTOM PINK GRAINED FINISH, 12 PINK SAPPHIRE INDEXES
  • HANDSORIGINAL
  • BEZELHAND-SET, 32 PINK SAPPHIRES
  • BRACELET ORIGINAL
  • GEMSTONES44 Madagascan PINK SAPPHIRES, BAGUETTE CUT, TOTALING 3.52 CARATS
  • CROWNORIGINAL
  • Indicative budgetCHF 56,000 TO 68,000
    (USD 70,000 TO 85,000)
  • Typical Timeline4 TO 5 MONTHS
    FROM DESIGN APPROVAL TO DELIVERY

Every project starts from a watch you already own. These figures reflect commissions of a comparable scope, your final quote depends on your piece and the work involved.

Your project

Your Watch, Reimagined

Every Alter creation starts with a watch provided by its owner. Share your ideas with our team to explore the possibilities.

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  • Fully Reversible

    All customizations are fully reversible, including the DLC treatment. The watch can be restored to its original configuration at any time.

  • Swiss Made

    Every stage, from preparation to final assembly, was carried out by hand in our Swiss workshops.

  • Alter Warranty

    Since these modifications may affect the brand warranty, Alter provides its own. Each piece is accompanied by a certificate of authenticity.

  • Independent Studio

    Each creation is carried out on the client's own watch, in complete autonomy. Alter is not affiliated with any watch brand or manufacturer.

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